Mar 03, 2025

2025-2026 General Catalog

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2025-2026 General Catalog

Marketing, BSBA

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General Degree Requirements

Bachelor of Science in Business Administration Degree Requirements

Major Requirements

BAN 340 - Statistics for Decision Making Credits: 3
MKT 310 - Marketing Research Credits: 3
MKT 320 - Sales Management Credits: 3
MKT 330 - Buyer Behavior Credits: 3
MKT 470 - Marketing Strategy and Policy Credits: 3
Free Electives (Note 1): The credit count for free electives varies based on 3 or 4 credit classes chosen in General Education requirements. Students must reach 124 Cr. to graduate.

International Business Requirement

MKT 430 - International Marketing Credits: 3

Total: 18 Cr.

Major field Requirement: 6 Cr.

Two non-core business courses numbered above 300

Grand Total: 124 Cr.

Degree Map

Credits: 124

Freshman Year

Fall: Semester 1

BUS 100 - The Business Experience Credits: 3
MATH 124 - Finite Mathematics Credits: 4
or
MATH 131 - Calculus I Credits: 4
or
STAT 140 - General Statistics Credits: 3
XS 101 - Wellness and Stress Credits: 1
VUE 101 - Valparaiso University Experience: Exploring Values Credits: 4
BUS 111 - Career Readiness 1 Credits: 1
BUS 115 - Business Applications/Decision-Making Credits: 3

Total Credits: 15-16

Spring: Semester 2

VUE 102 - Valparaiso University Experience: Finding Your Voice Credits: 4
ACC 205 - Financial Accounting Credits: 3
BUS 205 - Business Statistics Credits: 3
Social Science Credits: 3
ECON 221 - Principles of Microeconomics Credits: 3

Total Credits: 16

Sophomore Year

Fall: Semester 3

BAN 304 - Introduction to Business Analytics Credits: 3
BLAW 204 - Legal Environment of Business Credits: 3
MGT 304 - Management & Organizational Behavior Credits: 3
MKT 304 - Marketing Management Credits: 3
BUS 211 - Career Readiness 2 Credits: 1
PSY 110 - General Psychology Credits: 3
Science Lab

Total Credits: 16-17

Spring: Semester 4

ACC 206 - Managerial Accounting Credits: 3
BAN 340 - Statistics for Decision Making Credits: 3
FIN 304 - Financial Management Credits: 3
MKT 430 - International Marketing Credits: 3
SCM 304 - Global Ops/Supply Mgmt Credits: 3

Total Credits: 15

Junior Year

Fall: Semester 5

ENGL 210 - Intro/Bus & Prof Writing-WIC Credits: 3
MKT 320 - Sales Management Credits: 3
BUS 311 - Career Readiness 3 Credits: 1
Natural Science w/lab Credits: 3-4
Free Elective Credits: 3
MKT 330 - Buyer Behavior Credits: 3

Total Credits: 16-17

Spring: Semester 6

MKT 310 - Marketing Research Credits: 3
MGT 395 - Internship Experience in Business, Administration I Credits: 1 (SUMMER) OR
MGT 381 - Cooperative Education in Business, Administration I Credits: 2
Business Elective Credits: 3
Free Elective Credits: 3
ECON 222 - Principles of Macroeconomics Credits: 3

Total Credits: 13

Senior Year

Fall: Semester 7

MGT 305 - Business Ethics Credits: 3
Business Elective Credits: 3
Free Elective Credits: 3
Free Elective Credits: 3
REL 100 - Religion and Society Credits: 3
BUS 411 - Career Readiness 4 Credits: 1

Total Credits: 16

Spring: Semester 8

MKT 470 - Marketing Strategy and Policy Credits: 3
Elective Credits: 3
BUS 475 - Business Policy & Strategy Credits: 3
Cultural Diversity/WL Credits: 3-4
Humanities Credits: 3

Total Credits: 15-16

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