MKT 470 - Marketing Strategy and Policy

Credits: 3
Capstone marketing course primarily for students with a concentration in Marketing. It is taught from a marketing management perspective involving case analysis of product policy, pricing, distribution and promotional mix.

Prerequisite(s): senior standing, MKT 304 and two of the following: BAN 340, MKT 310, MKT 320, MKT 330, and MKT 430.