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May 15, 2024
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MKT 310 - Marketing Research Credits: 3 A course designed to introduce the marketing student to the areas of marketing research and marketing information systems. Coverage of marketing information system design and the marketing research process, including: research design and sources of information, data collection methods, sampling procedures, data analysis and interpretation, and the formal research report.
Prerequisite(s): MKT 304 and completion or concurrent enrollment in BAN 340 .
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