|
May 15, 2024
|
|
|
|
MKT 320 - Sales Management Credits: 3 A study of the managerial functions of professional selling to the industrial or organizational buyer. An overview of organizational, economic, and psychological influences on the organization’s buying decisions. Emphasis on field and territorial management, recruitment and training of the sales force, sales forecasting techniques, routing, and personal selling principles.
Prerequisite(s): MKT 304 .
Add to Beacon Backpack (opens a new window)
|
|