MKT 304 - Marketing Management

Credits: 3
Emphasis is placed on the ethical application of marketing concepts, theories, and principles which relate to product policy, promotional mix decisions, distribution and logistical planning, and pricing. The international business environment, including social, cultural, economic, political-legal, competitive, and technological variables, is studied and compared with American markets. The areas of buyer analysis, the utilization of marketing information systems, and market planning and analysis are also stressed.

Prerequisite(s): Sophomore standing.
General Education: A Writing in the Discipline course.