HADM 530 - Marketing and Promotion

Credits: 3
Emphasis on the ethical application of marketing concepts, theories, and principles as they relate to product policy, promotional mix decisions, distribution and logistical planning, and pricing. The international business environment, including social, cultural, economic, political-legal, competitive, and technological variables, is studied and compared with American markets. The areas of buyer analysis, and the utilization of market planning and analysis are also stressed.