Mar 03, 2025  
2025-2026 General Catalog 
    
2025-2026 General Catalog
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BAN 304 - Introduction to Business Analytics


Credits: 3
This course is intended to provide an overview of the field of business analytics and intelligence. The purpose and process of model building will be explained along with a variety of applications. Topics covered may include descriptive, predictive, and prescriptive analytics along with the role of big data and intelligence gathering.

Prerequisite(s): BUS 115   and one ofBUS 205 , STAT 140 , STAT 240  , PSY 201 , CE 202  



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