Marketing Minor

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Objective

The Marketing minor provides students with the knowledge of marketing concepts and consumer orientation for developing marketing strategy. The Marketing minor emphasizes consumer experience delivered with the marketing mix elements of product, price, place and promotion in a dynamic, global environment. The College of Business requires each student to maintain a minimum minor cumulative grade point average of 2.250.

Minor Requirements (Minimum 18 Cr.)

MKT 304 - Marketing Management Credits: 3
MKT 330 - Buyer Behavior Credits: 3
MKT 351 - Digital Marketing Credits: 3
MKT 430 - International Marketing Credits: 3

Two Courses From the Following Options: 6 Cr.

BAN 370 - Visual Effects Credits: 3
BAN 440 - Machine Learning Credits: 3
ENT 450 - Entrepreneurship and Product Development Credits: 3
MGT 440 - Cross-Cultural Management, Perspectives Credits: 3
MKT 310 - Marketing Research Credits: 3
MKT 320 - Sales Management Credits: 3
MKT 362 - Advertising Credits: 3