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Nov 21, 2024
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2022-2023 General Catalog [ARCHIVED CATALOG]
Marketing Minor
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Objective
The Marketing minor provides students with the knowledge of marketing concepts and consumer orientation for developing marketing strategy. The Marketing minor emphasizes consumer experience delivered with the marketing mix elements of product, price, place and promotion in a dynamic, global environment. The College of Business requires each student to maintain a minimum minor cumulative grade point average of 2.250.
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Minor Requirements (Minimum 18 Cr.)
Two Courses From the Following Options: 6 Cr.
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