MBA 569 - Global Marketing

Credits: 3
An exploration of the practice of marketing from a national and global perspective as it is currently evolving. Attention is given to the fundamental concepts and tools of marketing and its application in an increasingly dynamic, complex, and uncertain, global environment. Marketing’s role as a driver of an organization’s value chain will be emphasized as international value chains are shaped by consumer demands, expectations, and experiences in global markets. In addition, the attention will be given to explore the techniques of entering the international marketplace, and to explain the impact of sociocultural, economic, technological, governmental, and demographic factors on the international marketing.