BAN 304 - Introduction to Business Analytics

Credits: 3
This course is intended to provide an overview of the field of business analytics and intelligence. The purpose and process of model building will be explained along with a variety of applications. Topics covered may include descriptive, predictive, and prescriptive analytics along with the role of big data and intelligence gathering.

Prerequisite(s): BUS 115 and one of BUS 205, STAT 140, STAT 240, PSY 201, CE 202