KIN 343 - Sport Marketing and Social Media

Credits: 3
Sports Marketing and Social Media presents an overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sport industry as well as understanding how sport can be used to assist in the marketing of other companies and products. Emerging sources such as social media have played an integral role in modern marketing efforts. With this increasing emphasis on integrated social media strategies, there is an irrefutable need for sport professionals and organizations to have end-to-end social media expertise. Through case studies, interactive sessions, and class exercises, students will learn best practices and develop the skills to connect business objectives with marketing strategies, platforms, and tactics in both traditional sports and eSports.

Prerequisite(s): KIN 152.