MKT 351 - Digital Marketing

Credits: 3
This course will introduce digital marketing frameworks that enable firms to deeply understand and engage with each of their customers and prospects across their buyer’s journey. Students will review and apply digital marketing strategies to build social media reputation, effectively engage customers and prospects, and successfully promote brands, products and services with data-driven tools and techniques. Frameworks that enable firms to deploy a digital-first integrated marketing strategy with a measurement system to sense and respond to in-market performance indicators will be examined.

Prerequisite(s): MKT 304.